DAYTON, Ohio (WDTN) – It is called the pop-up shop project and it’s helping fill vacant storefronts in downtown Dayton and bringing more business to the area.

“It’s steady and busy and always getting busier, which is great,” said Briana Snyder, Confetti owner.

Snyder opened Confetti, a stationary and party supply store a little over a year ago. She lives, plays and works in downtown Dayton.

“It’s my home, I’ve grown up here, I went to the University of Dayton. It’s always been home. It’s fun to come back and see things changing and growing,” said Snyder.

Since the Downtown Dayton Partnership launched its pop-up shop program in 2011, 40,000 square feet of vacant first floor space has been filled.

Third Perk Coffehouse and Wine Bar is not a pop-up shop, but the owner says the program is one of the reasons the cafe is on 5th street.

“It’s awesome to be a part of the revitalization of downtown Dayton, as a young person I came down regularly. It was a part of growing up, we shopped downtown, I would love for our downtown to become that downtown again,” said Juanita Darden-Jones, owner of Third Perk.

The Dayton Partnership reports 13 out of 18 stores are open today thanks to the pop-up shop program.

“We’re trying to make a vibrant downtown where people want to come live, work and play, just spend their time. Whether it’s to start their own business, live down here and then you have your amenities of shopping and restaurants and other items,” said Jen Cadieux, Downtown Dayton Partnership business development manager.

The organization is launching a new initiative to help fill office space throughout the city. Those applications are due July 17th, for more information click here.