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Valentine's Day spending could set record

(NBC) - It is crunch time for florists across the country, now that Valentine's Day's just days away.

"I mean we start planning for it at the end of December," said Carrie Cassidy-Struble, the Flower Diva. 

Although, the percentage of Americans celebrating the romantic holiday has been steadily declining. The amount of money to be spent romancing those you love, should be a record this year.

"What they're going to be buying is everything from gifts and cards, flowers, of course and even experiences," said Sara Skirboll, of retailmenot.com.

All of which adds up to the average person dropping just over $160.

A BankRate survey found men more likely than women to spend more on Valentine's Day. Younger millennials are leading all age groups at spending the most. 

"Flowers don't have calories, they don't make you fat," said Cassidy-Struble.

How long you've been married also matters.

"For instance, couples that have spent about 10 years or more together will spend about $350," Skirboll said. "Whereas, couples who've been together for about 2 years will probably spend about a hundred."

"During Valentine's Day we actually do more walk-in than we do actually do pre-orders," said Cassidy-Struble.

Getting ready for the day that's dear to the heart of millions.

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