Welcome to the bundle. Consumers are increasingly creating their own streaming bundles from three major types of services.
First, there are sports apps such as ESPN Plus, boxing app DAZN, and WWE Network.
Second, there are ad-free premium content apps such as HBO and Showtime along with Netflix.
And third, skinny live tv bundles from Hulu, YouTube, DirecTv, and Sling.
Mike Bloxam from Magid says, “There’s both a plus side for the consumer, in terms of the increased choice, but there’s the other side of that coin, which is that choice creates dynamic. It creates difficulties, you have to make decisions.”
Digital bundles can end up costing more, depending on the discounts you get on your cable bundle and how many streaming apps you choose, but for people who don’t want to pay, there are a range of companies betting on the ad-supported market which generated $28 billion in revenue last year, according to eMarketer.
Says Bloxam, “There are an enormous number of advertisers that really want to get exposure and make connections with consumers who are using those services.” NBC Universal is creating an ad-supported streaming service for pay TV subscribers.
Facebook is licensing more professional content for its watch video hub, and Viacom bought Pluto TV.
These are among a range of ad-supported services, and we’ll see how Disney and Apple’s upcoming subscription options change the landscape, but with all of the choices available, whether it’s worth it really depends on what you want.
Another factor to consider, many times cancelling cable will result in the loss of a bundle discount, which will raise the price of your internet bill.