Proposed regulations target internet privacy

U.S. & World

(NBC) – Representing the largest tech and social media giants, the Internet Association is releasing proposals to guide federal privacy legislation. The goal is to avoid the cost and confusion of a patchwork of state rules and get ahead of California’s comprehensive privacy laws that go into effect in 2020.

“It is important for individuals and certainly startups and companies that has a national framework that avoids this patchwork,” said Michael Beckerman, CEO of the Internet Association. “Imagine if you’re flying or driving across the country and as you go from state line to state line, you’re covered by different privacy protections. Your expectations as a user and certainly for companies trying to innovate, you can’t have 50 different standards. We want to have one robust national standard that protects people.”

This group of 45 companies includes Facebook, Google, Twitter, Microsoft, Amazon, and Uber is pushing for legislation that enforces transparency, controls over how personal information is used, consumer access to the data they’ve provided. And the ability to delete, or correct their personal information or transfer it to other companies.

The Internet Association advocating for a national data breach notification laws, pre-empting the state rules, to create a new standard for clear breach notifications.

Also saying privacy protections should apply equally to all tech companies as well as offline companies such as retailers or credit card companies, recommending that the FTC enforce these laws at the federal level.

“I think people expect to have the same privacy and transparency offline as they do online,” said Beckerman. “Online the tools are great and constantly improving but we want the entire economy to be part of this to protect people.”

The lobbying group says consumer data is valuable to help tech companies deliver a better experience, and they’re working with the White House and Congress to craft rules that will protect consumers without stifling innovation.

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