PepsiCo and Boston Beer teaming up for alcoholic Mountain Dew drink

U.S. and World

Hard Mtn Dew, with an ABV of 5%, is expected to hit shelves in early 2022. (Photo courtesy: Boston Beer Company)

BATON ROUGE, La. (BRPROUD) – Two beverage industry giants, PepsiCo and Boston Beer, have announced a partnership to create an alcoholic Mountain Dew drink.

The beverage, called Hard Mtn Dew, will be produced by Boston Beer, the fourth-largest brewery in the United States. PepsiCo will be tasked with selling, delivering and marketing the product.

“For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, CEO of PepsiCo Beverages North America, in a press release issued this week. “The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect.” 

Hard Mtn Dew will contain 5% alcohol by volume (ABV), consistent with other flavored malt beverage (FMB) offerings including hard seltzers, sodas and lemonades. Beer typically contains 4-6% ABV, while wine averages 5.5-16%.

Hard Mtn Dew is expected to make its way to shelves in early 2022.

PepsiCo’s biggest competitor and market leader, Coca-Cola, announced it would create Topo Chico Hard Seltzer in October. The drink will be produced through a partnership with Molson Coors Beverage.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

More As Seen on 2 NEWS

Trending Stories

Don't Miss

More stories not to miss...

BestReviews

More BestReviews

Latest News Videos

Storm Team 2 Forecast

What Ohio COVID-19 hospitalizations could indicate about reaching peak in cases

50th Annual Oktoberfest, Dayton Art Institute

The Senior Food Box Program, Keeping Elderly fed in Dayton

Push for horseless carriages after scary incident

Yale Ph.D. student coming up on $1 million in winnings in 27-day streak on Jeopardy!

More News