Nearly 40% of beer-drinking Americans won’t buy Corona due to coronavirus, study shows

U.S. & World
Corona beer

Picture of bottles of Mexican beer Corona, taken in Mexico City on June 4, 2019. – Donald Trump faced fierce opposition Tuesday from his own Republican camp to his threat of tariffs to force Mexico to stem illegal immigration, with top allies warning Congress may not back the US president in his latest trade standoff. Trump has vowed that five-percent tariffs on all imports from its southern neighbor would begin June 10, reaching 25 percent unless Mexico dramatically reduces the flow of undocumented migrants, mainly from Central America, to the US border. (Photo by Rodrigo ARANGUA / AFP) (Photo credit should read RODRIGO ARANGUA/AFP via Getty Images)

TAMPA, Fla. (WFLA) – A new study found people may be skeptical of Corona beer because it shares part of its name with the virus making people ill across the world.

5W Public Relations, an independently-owned PR agency, conducted a phone survey of 737 U.S. residents who considered themselves beer drinkers this week.

The survey revealed 38 percent of beer-drinking Americans would not buy Corona under any circumstances now. Among those who said they usually drink Corona, only 4 percent said they would stop drinking Corona. Fourteen percent said they wouldn’t order Corona in a public venue.

Meanwhile, 16 percent of beer-drinking Americans were confused about whether Corona beer is related to the coronavirus. We’ll save you some time: it’s not.

The beer brand, which is the third most popular beer in the United States gets its name from the sun’s corona. But according to 5WPR, the trends data provider SEMrush shows there has been a consistent uptick in searches for “corona beer virus” and “beer coronavirus” over the past few weeks.

“While the brand has claimed that consumers understand there’s no linkage between the virus and the beer company, this is a disaster for the Corona brand,” 5WPR Founder and CEO Ronn Torossian said. “After all, what brand wants to be linked to a virus which is killing people worldwide?”

The beer brand’s purchase intent among American adults has dipped to the lowest in two years, according to data from YouGov.

Grab the FREE WDTN News App from the Apple Store or Google play. Stay up to date with all the local news, weather and sports as well as live newscasts and events as they happen.

news-app-download-apple news-app-download-google-play

Like us on Facebook, follow us on Twitter and Instagram for all the latest news, weather and sports.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Latest Video on WDTN.com

Don't Miss

Interactive Radar

More As Seen on 2 NEWS