‘Just Drive’ campaign focuses on reducing crashes

U.S. & World

A brand new app launched earlier this year is aimed at helping drivers focus on just driving.

“The system automatically measures driving performance and then rates it against metrics that we have developed that are highly correlated with crashes,” said Hari Balakrishna with Cambridge Mobile Telematics.

Balakrishna co-founded Cambridge Mobile Telematics. With backing from the insurance industry developed the Drivewell app that tracks your behavior behind the wheel using your smartphone.

“Sensors on the smartphone things like the position sensors, the accelerator sensors, the gyroscope and other sensors that every smart phone today task,” Balakrishna said.

Safety advocates are grateful for advancements like the app and for all the attention distracted driving is getting.

“We know that 9% of all fatalities on the roadway are result of people just not paying attention so we want people just to drive,” said Nick Smith, president of the National Safety Council.

“Just Drive” is the slogan the National Safety Council has adopted for its distracted driving awareness campaign this month that president Nick Smith says encourages drivers to get back to the basics.

“We just need people focused on the job at hand – which is looking straight ahead and putting their hands on the wheel and just driving,” Smith said.

Avoiding the biggest culprit texting or talking on cell phones, as well as anything to do with dashboard touchscreens, and even curtailing conversation with others in the car.

“It’s anything that is taking people’s eyes off the road or distracting them mentally,” Smith said.

So, that drivers don’t learn the hard way about the often-tragic consequences of those distractions.
 

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