(NBC News) Most of the projected $83 billion to be spent on supplies, clothing and electronics in back-to-school shopping this year will not be for the younger students.
Katherine Cullen of the National Retail Federation says, “Most of that is going to come from our college shoppers, a little over $55 billion from families who are shopping for their kids in college.”
Lasting until mid-September, the back-to-school shopping season is well underway as most parents are well aware.
“They’re not saving it for the last minute,” according to Cullen. “They’re giving themselves at least three weeks, if not up to 2 months to start their shopping.”
Cullen says at least half the parents of school-age children have started shopping often with the child’s advice.
“If you have kids in the household, you probably know they have their own opinions on what they should buy and what you should buy, and back to school is definitely an example of that,” says Cullen.
Over a dozen national retailers are offering back-to-school sales: Amazon, Apple Store, Barnes & Noble, Best Buy, Dick’s Sporting Goods, Groupon, JC Penney’s, Kohl’s, Lands’ End, Macy’s, Microsoft Store, Office Max & Office Depot, Old Navy, Oshkosh/Carter’s, Sears, Staples, Target, the Gap, Walmart and Zappos.Com.
That joins just a handful of states who still offer sales-tax holidays around back-to-school shopping.