Birthday parties aren’t just for people.
Pet owners are celebrating big milestones with all of the fanfare that comes with it. Decorations, favors, presents, outfits, some even rent out a venue.
And of course, the cake.
Canine Cafe founder, Barbara Burg, says this is becoming the norm. “With pets becoming more part of the family, people want to celebrate.”
Burg owns a pet bakery, specializing in personalized “Pawty” cakes, and business is booming.
Many people are willing to pay more for all-natural ingredients, according to Burg who adds, “The most popular is peanut butter banana”.
Millennials in particular, spend an increasing amount each year on furry friends.
Perhaps one reason is that many millennials see pets not as companions but as starter children. In fact 44% view pets as practice for the real deal, which could be enough to drive millennial pet parents to invest more time and money into finding organic food or building a doggie wardrobe or having that pet party.
It’s not just birthdays, either. There are “Barkmitvahs,” graduations, even “bow vows”. Yes, dog weddings.
The generation that’s putting off tying the knot is letting their dogs do it instead.
According to a new survey by Zulily, more than *half* of millennial pet owners buy gifts for their pets once a month or more, and they do so on average four times per month!