Halloween shoppers this year are finding few tricks but lots of treats in the economy and letting that be known at the cash register.
Katherine Cullen of National Retail Federation says, “We’ve seen this holiday really grow in popularity.”
The National Retail Federation conducted a new survey of nearly 7,000 consumers and found all willing to spend, on average, $87 per person or pet on Halloween.
Cullen adds, “It’s because people like to dress up, not just their kids, but adults are really liking to dress up. Millennials really embrace this holiday.”
It’s that embrace by Millennials that, Cullen says, is driving much of this fearless approach to spending on Halloween.
“As they move into new life phases, start their own families,” says Cullen, “We expect them to continue to latch onto this celebration and continue to spur its growth.”
And because of rising popularity of the video game Fortnite, characters are topping the list for kids’ costumes this Halloween.