Former Chrysler CEO Lee Iacocca dies at age 94

U.S. & World

FILE – In this Wednesday, Aug. 7, 1980 file photo, Chrysler Corp. Chairman Lee Iacocca, sits on the hood of K Car Number One, a Plymouth Reliant, in Detroit. (AP Photo/Dale Atkins)

DETROIT (AP) — Former colleagues say ex-Chrysler CEO Lee Iacocca has died at age 94 in Bel Air, California.

Iacocca was a master pitchman. He put the Mustang in Ford’s lineup in the 1960s. Two decades later, he became a corporate folk hero when he resurrected Chrysler.

He was famous for his TV ads from that time, in which he said: “If you can find a better car, buy it!”

Iacocca also wrote two best-selling books and was courted as a presidential candidate for 1988. He had a 32-year career at Ford and Chrysler and helped launch some of Detroit’s most significant cars — including the minivan, the Chrysler K-car and the Ford Escort.

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