MYRTLE BEACH, S.C. (WBTW) – The city of Myrtle Beach is now home to a one-of-a-kind store for “The Simpsons.”
The Kwik-E-Mart, which is a convenience store in the TV show, opened at Broadway at the Beach on Friday.
It’s the first full-service Kwik-E-Mart in the world and it has plenty of Simpsons memorabilia for sale. It also has famous food items from the show like Squishees and Lard Lad Donuts, along with Duff-branded, non-alcoholic energy drinks.
The store’s creators say four years of planning went into the attraction and that Myrtle Beach is a perfect fit.
“Broadway at the Beach is like no other location,” said Mark Cornell, who’s the senior vice president of attractions development for SimEx-Iwerks Entertainment. “It really draws a lot of foot traffic walking around and I really think that it’s the perfect first place. I think the Simpsons would come to Myrtle Beach for a vacation.”
Cornell says the first family in the Kwik-E-Mart was a memorable one that shows the love of the longest-running primetime scripted series on TV.
“A 64-year-old grandmother, her son and daughter-in-law, and their three children,” Cornell said. “They were all sort of arguing about who were stronger fans, but to see three generations walk through the door that all love The Simpsons, how can you say that about anything else?”
The store will eventually be where fans exit to when the Aztec Theater next door opens later this year. The new store is located near Dragon’s Lair Fantasy Golf.
The theater is also from the show and will have a Simpsons 4D movie experience.