#PassthePurse campaign emphasizes financial freedom for domestic violence victims

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DAYTON, Ohio (WDTN) October is Domestic Violence Awareness month and over the next 31 days, the YWCA Dayton is participating in the #PassthePurse initiative.

A purple purse, designed by tennis superstar Serena Wiliams, will make its way around the Miami Valley. This is the fourth year in a row that YWCA of Dayton has participated.

Courtesy: YWCA Dayton

Every day it will be worn and used by a different community leader or organization in Montgomery or Preble County. Allstate is sponsoring the initiative which is mainly for awareness but also has a fundraising component

Dayton Mayor Nan Whaley holds the purple purse in 2018.

“In 99 percent of domestic violence [or] abusive relationships, financial abuse is present and the biggest symbol of a woman’s economic empowerment and her financial security is her purse,” explained Audrey Starr, Director of Marketing and Communications with the YWCA of Dayton.

“Carrying the purple purse [is] really helping us spread the message that domestic violence is a community issue and it will take all of us to solve it and break that cycle,” said Starr.

YWCA Dayton provides the only domestic violence shelter and the longest-running 24/7 crisis hotline in Montgomery and Preble counties.

For more information on #PassthePurseDYT and the YWCA Dayton, click here.

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