DAYTON, Ohio (WDTN) – The new owner of the Kettering Tower hopes to bring the iconic downtown building into the 21st Century.
Wednesday, an announcement from the top floor of the city’s tallest skyscraper laid out a six year vision for its revitalization. The changes include renaming the building ‘Stratacache Tower’ after its new owner.
The digital signage and global marketing company recently paid $13 million for the tower, shortly after acquiring the adjacent Courthouse Plaza building for $1.7 million.
During a presentation, Stratacache CEO Chris Riegel told business and community leaders he chose to keep his company in Dayton because of its affordability and central location.
“You can have a great quality of life and a good experience and be a place where you want to live without the stresses of being on the coast,” Riegel said.
Stratacache is currently headquartered on the other side of the Great Miami River near North Main and Emmet Streets, with regional offices across several continents. State and city leaders said the company’s decision to remain local is a promising sign for the area’s rebounding economy.
“This is where money from around the globe gets to come back to Dayton,” Lt. Governor Jon Husted commented. “A company like Stratacache can lift earnings, lift opportunity and really improve quality of life for the people in Ohio and the Dayton area.”
Riegel anticipates migrating 150 jobs from its Emmet Street location starting in late summer and creating another 300 positions within the next several years. He said the revamped space will go from 50 percent occupancy to 95 percent, primarily focused on media and tech industries.
The building’s appearance will also undergo changes, including “digital experiences” Riegel explained will transform both the inside and outside of the tower.
“(It will) really change the skyline a bit, but make it a cool destination and a place people want to go,” he said.
Stratacache plans to fully transition within the next 2 years. By 2025, the venture could pump $5 billion into the local economy.