JCPenney announces store closures after disappointing holiday sales

Local News

MIAMI TOWNSHIP, Ohio (WDTN) – There are over 1100 JCPenney stores throughout the country, but in coming months, at least three will be permanently shuttered.

This comes after the company announced same store sales dropped 3.5 percent during the holidays.

It’s unknown which stores are on the chopping block but some Dayton Mall shoppers say they would be sad to see the store go while others say it’s just more convenient to shop online.

“They’re like my childhood, growing up shopping there,” said Taneshia Pressley. “First Sears, now JCPenney. It just feels like the whole old-school retailers are leaving.”

The company’s stock value is also on the rebound after dropping 14 percent on Tuesday.

In the holiday sales update, their headquarters said the three closures are part of “an ongoing evaluation of store portfolio” and could potentially close more.

There are four JCPenney stores in the Miami Valley and many customers said they would be disappointed if they closed up shop.

“I wouldn’t be happy about it if we lose the Dayton one,” said Jessica Hermiller. “It’s my closest JCPenney. I don’t get to come a lot but I do get to come often enough and it is where I buy a lot of my clothes.”

“(I’ll miss) all the discounts,” said Pressley. “They always have coupons and there’s really great customer service, so it’s going to be really sad.”

While others said it is just a sign of the times.

“JCPenney was really big not that long ago, but now that Amazon and things are around, people don’t want to go out and about,” said Austin Scearce. “Especially in the cold, so they just stay home and order what they need.”

More information will be known about the company’s finances when it reveals its fourth quarter earnings February 28.

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