DAYTON, Ohio (WDTN) – A Dayton brewery is facing backlash for using a Hindu deity image in the logo design of one of its beers.
Eudora Brewing Company is being asked to apologize and to stop using the image for its Samsara Imperial Rye IPA. The label shows the deity Lord Ganesh holding some rye and a hop flower, with what appears to be a hop flower on his head and mash brewing paddles on two other hands.
The president of the Universal Society of Hinduism, Rajan Zed, calls the logo “highly inappropriate” and “disrespectful” to their religion.
“Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought; and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled,” Rajan Zed noted.
In Hinduism, Lord Ganesh is worshipped as a god of wisdom and remover of obstacles, and is invoked before the beginning of any major undertaking.
Eudora released a public statement of apology, saying:
On Tuesday, April 9, we woke up to an call from the Universal Society of Hinduism to remove an image of Lord Ganesh from our Samsara beer label. Our first response is one of apology to the Hindu community, especially our neighbors in Dayton, for any hurt we may have caused. Upon approving the design of this beer, our intent was not one of frivolity or marginalization. As a brewery, we strive to create a welcoming environment for all guests who walk through our doors or encounter our beers in public. We aim to be responsible, growth-minded members of the craft beer community. We realize now that there was a much wider audience that needed to be considered in regards to this design, and all designs, and apologize for our lapse in judgement. We appreciate the opportunity to be called into the important conversation of how we, as members of the craft beer community and as citizens of the world, can be more inclusive in all aspects of our business. We will be removing the existing Samsara label from our portfolio and have already begun the process of designing a new label void of any usage of Hindu deities, concepts or symbols. Furthermore, we welcome any and all opportunities to continue this conversation on how we can continue to create a more inclusive environment at Eudora and in the Dayton beer industry. Our goal, as always, remains to “brew goodness” both in our beer and in our community. We can be reached directly at email@example.com with ideas or to set up an opportunity for dialogue and education.
Neil Chabut, Owner & Founder, & the Eudora Brewing Company Staff
Samsara Imperial Rye IPA has been in circulation since 2015 as a seasonal brew.