DAYTON, Ohio (WDTN) – 2 NEWS (WDTN-TV) Working For You saw impressive demo ratings growth in numerous newscasts during the recently completed November ratings period.
Beginning in the morning with 2 NEWS Today, through the afternoon and early evening with 2 NEWS First at 4, Five on 2 and 2 NEWS at 6 and at night with 2 NEWS at 11, substantial growth was seen in the important Adults 25-54 demo.
“The 2 NEWS team continues to be committed to Working For You and it showed during the November ratings period,” said Joe Abouzeid, WDTN-TV Vice President & General Manager. “Our dedicated team of journalists work extremely hard to make sure we deliver informative, useful newscasts every morning, early evening and every night before you go to bed.”
Here’s a closer look at some of the highlights from the November ratings period. Percentages are year to year comparisons (Nov 2017 – Nov 2018).
Source: NSI Overnights Dayton, Ohio November 2018 / Demos
- 2 NEWS Today at 6am
- Up 24% Y2Y in Adults 25-54
- 2 NEWS First at 4
- Up 102% Y2Y in Adults 25-54
- Five on 2
- Up 95% Y2Y in Adults 25-54
- 2 NEWS at 6pm
- Up 84% Y2Y in Adults 25-54
- 2 NEWS at 11pm
- Up 46% Y2Y in Adults 25-54