ENON, Ohio (WDTN) – Heavy black smoke billowed from the scene where troopers say a driver slammed head on into a semi-truck around 1:45 Tuesday afternoon.

According to Ohio State Patrol, 35 year old Christopher Coleman of Xenia was driving west in the eastbound lanes of I-70 in Mad River Township.

Upon impact, authorities say Coleman was ejected and the car burst into flames. Coleman was pronounced dead at the scene.

“You got eighty thousand pounds approximately in the truck versus approximately a three thousand pound vehicle. You know who the winner is going to be. It’s going to be the truck. The car that lost the battle,” said Lt. Brian Aller of Ohio State Patrol.

Troopers say there was only thirty seconds between the time they started getting calls about the driver and the crash.

“Something like this when you have maybe a minute to get someone out here, it’s almost impossible,” Aller said.

As to why Coleman was going the wrong way, investigators are not sure, but they hope to get more information from witnesses.

“We’re looking into their statements and obviously some of them were traumatized but we got some basic information and we will be contacting them later for more information,” said Aller.

The accident closed I-70 eastbound for nearly four hours. Backing up traffic for several miles as crews processed the scene and put out the fire. They also had to clean up several gallons of diesel and rolls of steel that spilled onto the road.

ENON, Ohio (WDTN) – A fiery, fatal crash along Interstate 70 in Clark County was the result of a wrong way driver.

The crash happened around 1:45 p.m. in the eastbound lanes near Enon Road.

Investigators say Chris Coleman, 35, of Xenia, was driving the wrong way in the eastbound lanes when he slammed head-on into a semi truck that was carrying rolls of steel.  Troopers say Coleman was thrown from his car.  He died at the scene.  The truck driver, Craig Martin, 64, of Steubenville, refused medical treatment.

Fatal crash along I-70 west near Enon Road.  (WDTN Photo/Chris Smith)

You could see the scene from the live WDTN.com Traffic Cam.  The car was fully involved when crews arrived.

Interstate 70 eastbound re-opened around 7:30 p.m., some four hours after the crash.