MUNCIE, Ind. (AP) – The director of an Indiana animal shelter says Facebook has hired a production company to shoot video about its effort to encourage “Pokemon Go” players to walk an adoptable dog.
Muncie Animal Shelter director Phil Peckinpaugh says a film crew shot a video about the shelter’s efforts in Muncie on Monday. It’ll appear on Facebook Stories, a video series that showcases human interest stories from around the country.
Peckinpaugh promoted the program on Facebook after the smartphone game craze sent groups of players walking around the community in search of digital creatures.
More than 250 people visited the shelter between July 12 and July 17 after Peckinpaugh advertised the program on Facebook. The post was shared tens of thousands of times as of Tuesday morning.