Cavs to wear Goodyear logo on jerseys next season

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CLEVELAND (AP/WCMH) – The NBA champion Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season.

The team announced the new partnership Monday. A statement released by the team said this deal will be a multiyear sponsorship agreement.

The agreement will give Goodyear tremendous exposure because the Cavs are one of the league’s most televised teams. There’s also an obvious local tie in as four-time MVP LeBron James is from Akron.

Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.

While on-jersey logos are new in North American sports, they’ve been part of European soccer for years. This will be the first sponsor jersey patch for the Cavaliers.

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