BROOKVILLE, Ohio (WDTN) - A small business gets a surprise boost from a group of MBAstudents at Wright State Univeristy.
Cammie Hines started Clever Confections out of her Brookville home kitchen earlier this year.
The baker and cake designer makes beautiful and whimsical partyand wedding cakes to order. Her diaper bag cake, designed to lookjust like the new mom necessity, but made entirely of cake, sugar,fondant, and chocloate, just won first place at the Queen City CakeCompetition in Cincinnati.
Hines calls herself a hobby baker, who just this year turned herpassion into a business. She bakes between 4 and 10 cakes eachweek.
Earlier this year, Hines was contacted by someone who didn'twant to place an order.
"I emailed her," said Kelly Kreiger, "would you be OK with usdoing this for you. Because I know most of her business comes fromword of mouth, I thought this was a unique opportunity."
Wright State MBA students Jameika Sampson, Amber Maham, LindsayGibbs and Kreiger wanted to create an online ad campaign forHines... for an international Google competition they wereparticipating in for class.
Sampson said, "We thoguht they were great looking cakes, we alsonoticed there was little web visibility."
For a month, anytime someone googled the word, "cakes," or anyof the other 650 search terms the team created, an ad for Clever Confections would appear to the right of the results page.
And the team's results were impressive.
Kreiger said their ads for Clever Confections resulted in 653 clicks, and a huge boom in business forHines.
Hines agrees. She said, "Overall, I saw an increase of at least25 percent" during the 4 week long competition.
Now that the competition is over, Hines is back on her own whenit comes to marketing her business.. but she says being a part ofthe compeition was definitely eye opening.
Hines said, "Now that I know the market is there, it's justabout learning how to do it effectivly, and if I makret it right,the business will come."
The MBA students will learn how they did in the Google adcompetition later this month. They're hoping to place in the top50, nationwide.
If your sweet tooth just got the best of you, check out Hines'work, www.cleverconfections.com.
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