Dayton, Ohio (WDTN) - Those shouting TV ads that bombard your last good nerve are soon to become a thing of the past as a new law goes into effect Thursday, December 13.
It mandates that the volume of commercials has to be within a range of 2 decibels more or less than the programming around them.
According to engineers, it's to encourage viewers to leave the remote alone, because right next to the volume button is the channel button.
The reason the commercials are so loud is that TV engineers set their overall volume levels just high enough as to not damage their equipment ..as well as effectively accommodate a gunshot or explosion during your favorite show.
Advertisers then produce commercials just shy of that peak level, so what you have is an entire commercial playing at the equivalent of a 30-second bomb blast.
Well, it took an act of congress, but you should now notice a change as the "Commercial Advertisement Loudness Mitigation Act," or CALM Act, is now in effect.
The FCC says it is possible that some loud commercials may still get through and they encourage you to report any rogue commercials by calling them at 1-888-TELL-FCC (1-888-225-5322).
Making off with some last minute bargains, shoppers flooded the Dayton Mall Saturday before round two of the storm hits the Miami Valley.
State representatives Mike Henne and Jim Butler spent Saturday morning going door-to-door in a riverside neighborhood.
Christmas comes early for some kids in the region.
Two women were arrested early Saturday morning after leading Dayton and Riverside Police on a slow speed pursuit with a stolen snow plow.
Preble County crews are battling a barn fire this afternoon on Barnetts Mill Road in Camden.