Jamaica's Usain Bolt, left, crosses the finish line in the men's 100-meters final during the athletics in the Olympic Stadium at the 2012 Summer Olympics, London, Sunday, Aug. 5, 2012. (AP Photo/Matt Dunham)
Updated: Monday, 06 Aug 2012, 8:50 AM EDT
Published : Monday, 06 Aug 2012, 8:50 AM EDT
LONDON (AP) — The International Olympic Committee has defended NBC for not showing the men's 100-meter final live on its main network.
Usain Bolt dashed to victory in the signature event of the London Olympics on Sunday at 4:50 p.m EDT. NBC broadcast the race hours later on tape-delay in prime time.
IOC spokesman Mark Adams says "it's certainly not for us to tell them how to reach their audience." Adams says NBC live-streamed the race for online viewers, so "if you wanted live, you could get it live."
NBC has exclusive U.S. for the London Games. It struck a $2.2 billion deal with the IOC in 2003, which included rights to the 2010 Vancouver Winter Olympics.
NBC has broadcast every Summer Olympics since 1988.
HBO Sports, NFL Films and the Cincinnati Bengals team up for an all-access look …
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