October kicks off pink bagel campaign

DAYTON, Ohio (WDTN) - Panera Bread announced it will kick off the 11 Annual Pink Ribbon Bagel campaign with "Pink Ribbon Bagel Day" on Monday, October 1 to support the American Cancer Society of Southwest Ohio and breast cancer research as part of a month-long campaign.

Panera Bread will donate 100% of proceeds from its signature Pink Ribbon Bagel sold on October 1 to the American Cancer Society as part of the company's commitment to the Dayton community. For the remainder of October, Panera Bread will donate ten cents of the proceeds from each Pink Ribbon Bagel sold.

The Pink Ribbon Bagel is baked in the shape of the iconic pink ribbon, featuring cherry chips, dried cherries and cranberries, vanilla, honey and brown sugar. The bagel was developed by Sue Stees in 2001 to help support breast cancer research. Stees is a breast cancer survivor and one of Panera Bread's first franchisees.